The Gender Connection

The Gender Connection

At the time where communication by Internet is ‘King’, Facebook, WhatsApp, Instagram & Twitter it’s hard to imagine that the first women in AV were switchboard operators. They were the conduits through whom we could take or make a call. However, this job was not viewed cutting edge at the time. Their prescribed role was considered to be merely another form of secretarial work. Only fit for women. Retrospectively of course, we can see how key this role was in women being accepted into mainstream technology. But where are the women in AV today?

My contribution to the AV world is not specifically technical but consultative, social and administrative; I work as a specialist Recruiter. Because I focus on AV and Digital Media markets I consider myself to be a woman in AV. Especially in view of the fact that I am here to assist candidates and freelancers with their career of choice.

This is why I joined the group WAVE headed by Abigail Brown (Hello by the way if you are reading this 😉 WAVE (Women in AV) was founded to respond to the lack of women in our industry, and to provide support for each other, inspiring women to join AV. The group is open to everyone working in AV and ALL are welcome to participate.

My daily work is organized around pre-interview scheduling, candidate interviews, job advertising and CV short-listing. From my first day it has been obvious that the percentage of female candidates is around 1%. As a little girl, I learnt that that life can sometimes be unfair. Women can face discrimination, and that would be a part of my life. However, in AV the lack of women is not the consequence of discrimination it is the result of a huge lack of awareness from women in respect to our industry. Indeed, women don’t apply for AV roles in the main making it impossible for HR departments to hire women as much as men. I think the market is craving women!

So how can the AV industry attract more women? I found one answer in a very inspiring speech by Jayne Dimmich, Senior Director, EMEA Theatre Marketing at Polycom.

I had the chance to attend an event at Polycom’s London offices hosted by WAVE.

The message was simple. The key to attract anyone to a certain career and industry is to offer them role models. Perhaps a woman who has succeed in building their career in AV presenting to graduates studying a related degree course, music, audio, video or any AV subject; diploma or even from high school. They need to meet these successful women. They should be able to listen and hear first-hand the incredible possibilities of a career in AV, demystify some of the current pre-conceptions that it is a “man’s world”.

The AV industry needs to be more present and pro-active in universities and colleges. Successful women and men should communicate their work experiences with young people in order to break the myth. I believe only then will young women start to consider AV as a potential career. Maybe then certain stereotypes of AV professionals will be altered for the better and my CV pile will be more diverse!

Team JacobsMassey at ISE 2018

Team JacobsMassey at ISE 2018

A few days before Valentine’s Day, AV lovers will be attending ISE 2018 in Amsterdam. The beautiful capital of the Netherlands will once again be host to the Integrated Systems Europe show. This year JacobsMassey is proud to be sponsoring the AV Technology Europe Awards:

ISE is the world’s largest AV trade show. The AV and systems integration industry will showcase the latest cutting-edge technology, products and solutions being produced for both channel and end-user professionals.

The ISE 2018 Opening Address will take place at 18.00 in the Forum, RAI Amsterdam, on 5th February.

Just a little bit of history:

The first ISE tradeshow was held in Geneva, Switzerland in February 2004. And we were there! Since then, the annual event has grown from 120 exhibitors and 3,500 visitors. The show prides itself on attracting new attendees each year. After attracting over 65,000 attendees in 2016, another new attendance record was set in 2017 when over 73,000 visitors for ISE 2017. It confirms ISE’s position as the largest AV and systems integration show in the world.

Why are we going?

The destination is nice and the opportunity to have group holiday with our boss sounds amazing … wrong answer?

More seriously, the ISE event is the perfect opportunity to be even more a part of the AV world. As the specialist AV & Digital Media recruitment agency we never miss an opportunity to meet like-minded AV and media professionals. Being in touch with the very people who drive the AV industry enables us to truly understand their challenges. Their success is what continues to drive our passion for AV recruitment after more than 20 years.

We can’t wait to see you there!

If you would like to meet up at the show drop us a line at You can plan your visit at

This year we will meet more people than ever, but don’t worry you can find us easily in the crowd just look for the JM badge, a large smile and a delightful British sense of humour!

“Integrated Systems Europe is the world’s largest AV systems integration show. The annual four-day event, takes place at the RAI Amsterdam – The Netherlands, from 6-9 February.”

JacobsMassey Launches iPhone and Android eTimesheets App

JacobsMassey eTimesheets App

To all of our clients, freelancers & contractors
Welcome to our new App!

  • eTimesheets is a free, simple-to-use, iOS & Android App
  • Our freelance team can review bookings and submit timesheets for authorisation anytime
  • Our clients can book crew, review & authorise timesheets anytime
  • All with just a few taps!
Download eTimsheets from the App Store or Google Play
Download our App from the Apple App Store
Download our eTimesheets App from the Play Store